History

Our Beginnings

It all started in 2001, when I ordered, more by chance than by necessity, some neodymium magnets from a web shop in the US. These magnets caused great amusement and amazement amongst all my friends. Nobody had seen such absurdly strong magnets before.

When, at the end of 2002, a career move was in order, I decided to program a webshop through which I could sell these types of magnets. As a software engineer, I had already made quite a few purchases on the web and had encountered a lot of online shops and business processes that didn't work properly.

At the time, the chances of successfully completing an order and actually receiving the correct items as ordered and within the promised time frame were about 50%. Inquiries by e-mail were frequently answered with an unsatisfactory boilerplate response (if they were answered at all), and often nobody could be reached by phone either. Deliveries were rarely on time, products were suddenly not in stock, orders were lost, and so on and so forth. I pledged to myself to avoid all the mistakes I had encountered at other shops, to keep the website and the shopping process as simple as possible, and to answer each and every e-mail, if possible, within a few hours.

Since then, our team has grown rapidly, but we have remained true to the principle of a simple and easy-to-use website as well as first-class and personal customer care.

Today, many hours of overtime and over 2 million orders later, the numerous positive customer feedback seems to indicate that we are on the right track.